Find Confidence in Your

Reliable Global Distribution Partner

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Strategic processes aligned with

Customer satisfaction

Partner with a team that values dedication, innovation, and relentless determination to find secure, aligned, and flexible component management solutions.

Diversely Different

Value and relationship-driven

Each unique and demanding challenge gives us the opportunity to listen to and learn from our business partners and deliver exceptional value.

By offering a suite of customized solutions, extended payment terms, and order scheduling we reduce TCP.

Trusted to L.E.A.d.

Our Code of Business Conduct — emphasizing honesty and integrity in everything we do


As a collective, we believe in doing what is right. Treating colleagues, customers, and partners with respect – and inspiring trust by aligning our words, behaviors, and actions to achieve a standard of organizational and individual excellence.


Our team holds initiative, creativity, and personal responsibility in the highest regard. We leverage our resources to solve our partners’ unique and demanding challenges.


We thrive by listening to, and learning from, our business partners and rely on meaningful collaboration to achieve success internally and externally. Each and every challenge is an opportunity to deliver exceptional value for our customers.


Together, we value dedication, innovation, and relentless determination to our team and our mission while fostering a family spirit of connectedness which fuels us to be our best.

We take pride in being S.A.F.E.

How we measure an outstanding customer experience


We provide superior supply chain security. Our global sourcing experts, guided by a comprehensive supplier selection process, combined with industry-leading counterfeit avoidance protocols, ensure our customers receive the highest quality products and services.


We are a preferred supply chain partner in all major market verticals, a testament to our versatility and enterprising nature. Our global reach allows us to meet our customers exactly when and where they need us.


By offering a suite of customized solutions, extended payment terms, and order scheduling, we reduce TCP. We respond to our customers’ challenges by leveraging our exceptional people, processes and protocols to match each customer’s specific business need.


Our L.E.A.D. values guide everything we do. Trust from our customers in our ability to secure their supply chains is important, and this trust forges relationships that other currencies cannot buy.

Understand our passion,

Meet our Leadership

Velocity’s knowledgeable industry veterans and professionals operate within a Code of Business Conduct that emphasizes honesty and integrity.

We fully comply with laws and regulations, and our employees are dedicated to doing the right thing every day with every decision.

Click on a photo to learn more >

Kristofor Kelly
President and CEO
Austin, Texas, USA

Kris has achieved many milestones since joining Velocity Electronics in 2003.  Kris was instrumental in developing Velocity’s global footprint, opening offices throughout Asia and EMEA.  Kris’ exceptional customer focus and service credibility has established Velocity Electronics as a leader in independent distribution.  His creative and innovative approach in developing customer centric programs has fueled revenue growth and unwavering customer loyalty for Velocity Electronics worldwide.  Kris is an inspirational leader and trusted mentor to the entire Velocity team.

Kris is a graduate of Baylor University and earned a BBA in Marketing/International Business.

Karrin Franco
Vice President of Finance and Administration
Austin, Texas, USA

Karrin is responsible for enabling positive results for Velocity, its business partners, investors and its people, through leadership of Velocity’s global corporate administrative functions including Finance, Accounting, Information Technology, Trade Compliance, Human Resources, and Risk Management.  She has more than two decades of experience in leading business operations across a broad spectrum of functional areas.

Karrin earned a BBA in Accounting and a MBA from Texas State University.  She is a Certified Public Accountant and a member of the AICPA.  She is also green belt certified in Business Process Improvement.

Rocel Juntura
Global Director of Quality

Rocel has a distinguished career which started in the world’s leading supplier of outsourced semiconductor interconnect services.  Regarded as the best in his line of work, he has received several recognitions on Technical Innovations and Best Process Engineer awards.

Since joining Velocity Electronics in 2015, he has demonstrated a high level of expertise, ensuring that Velocity’s products meet the highest quality standards. His solid foundation for continuous improvement mindset, technical knowledge and practical solutions contributed to the growth of the whole organization.

Rocel holds a Bachelor’s degree in Electronics and Communication Engineering from Adamson University in the Philippines.

Dina Mavridis
Global Director of Human Resources
Austin, Texas, USA

Dina is responsible for ensuring our employees are committed, satisfied, and unified.  Dina joined Velocity in 2001 as a sales representative, and held various sales management positions.   In 2010, she created and developed Velocity’s Human Resources Department.  Dina is a leader in employee advocacy and strives to promote Velocity’s brand internally and externally.

Dina is a dedicated leader in her community.  She is a member of Impact Austin, one of the largest women’s philanthropy groups in the nation.  She spent the past decade as Director of Girls Giving Grants, the youth initiative of Impact Austin.

Dina graduated Magna Cum Laude from Texas Christian University, where she received a BBA in Marketing with a Minor in International Communications.  She holds a PHR, Professional Human Resources, Certification.

Grant Schnabel
Global Vice President of Sales and Business Development
Austin, Texas, USA

Grant joined Velocity in 2005 and has held multiple sales, purchasing and supply chain management roles since then.

Grant successfully managed Velocity’s largest Tier 1 EMS, where he established himself as an industry leader in sourcing, procuring, and managing challenging component solutions.  Grant was promoted in 2020 and tasked with managing Velocity’s largest customer where he delivered unprecedented results.

Hal Juergens
Director of Product Management and Supply Chain Solutions
Austin, Texas, USA

Since joining Velocity in 2002, Hal has been responsible for Velocity’s distributor sales and global inventory management.  Hal was instrumental in Velocity’s evolution and branding as a trusted supply chain management partner to several of the world’s leading manufacturers.  Hal’s organizational acumen and versatility have been key to the Company’s global revenue growth.

Hal holds a B.S. in Mechanical Engineering from the University of California at Irvine and is a Certified Lean Manufacturing and Enterprise Expert—extensively trained in Six-Sigma principles, tools and processes.

Chuck Davidson
Global Director of Information Technology
Austin, Texas, USA

Chuck is an information technology veteran with over 20 years of experience.  He started his IT career migrating customers to the hardware of a large computer manufacturer.  Chuck’s background includes: Systems Support, IT Director, and IT Consulting.  He specializes in applying his experience in IT management to large projects such as facilities construction, infrastructure redesign, systems implementation and contract negotiation.

Chuck has degrees in computer science from the University of Maryland and University of Texas.

Tiffiny Stuart
Director of Accounting and Finance/Corporate Controller
Austin, Texas, USA

Tiffiny is responsible for directing the daily finance and accounting operations of the business. This includes managing the accounting records, implementing effective internal controls, managing risk, ensuring compliance with regulations, and analyzing financial data.

After spending over ten years in public accounting, Tiffiny found her passion in partnering with business owners to use financial data to make better decisions and drive for results.  Her industry experience now spans in excess of ten years and covers a broad range of industries including technology, manufacturing, construction, and professional services.

Tiffiny earned a BBA in Accounting from The University of Texas at Austin.  She is a Certified Public Accountant, a Chartered Global Management Accountant and a member of the AICPA.  

Matt Beck
Director of Global Trade Compliance
Austin, Texas, USA

A trade compliance veteran with over 16 years of experience in the high tech, semiconductor, electrical utility and medical device sectors, Matt is directing Velocity’s trade compliance program in order to ensure it properly safeguards Velocity, its suppliers and its customers while also facilitating the international movement of goods.  Matt’s experience in high tech sales and global logistics program management further assist him in fulfilling his department’s mission to maintain and continually improve Velocity’s compliance with import and export regulations across all departments and with cooperation of its external stakeholders.

A licensed U.S. customs broker, Matt holds a Bachelor of Arts degree in Political Science with minors in Economics and Computer Science from Southwestern University in Georgetown, Texas and a Master of Public Administration from the University of Texas at Arlington. His community activities include the management of the Austin Area Trade Compliance Roundtable.

Cannie Kok
Director of Purchasing

Cannie has more than two decades of experience in Purchasing and Commodity Management in the electronics industry working with OEMs , EMS, Franchised, and Independent Distributors.  Cannie is responsible for Global Purchasing and currently based in Singapore.

She is passionate about learning new technologies and has built a tremendous reputation in leading and managing purchasing teams in delivering continuous growth as well as forging stronger bonds with suppliers.

Jose Lopez
Director of Sales, Americas
Cali, Colombia

Jose joined Velocity in 2004 as a Strategic Account manager focusing on the Latin America market.  In 2006, Jose was promoted to Team Leader and since then he has held several management positions including Global Account Manager, interim Sales Manager and Branch Manager.  In 2008, Jose moved back to his home country (Colombia) and managed Velocity’s remote sellers worldwide.  In 2013 he established Velocity’s first Support Center of Excellence.  Currently, Jose is responsible for all operations in South America and Mexico.

Jose holds a bachelor degree in Economics and a minor in Business from the University of Texas at Austin.

Alexandra Kolle
Director of Business Development, EMEA
Toulouse, France

Alex joined Velocity Electronics in 2010 with a strong background in the electronics industry.  Since coming to Velocity, she has been identifying, establishing and developing strategic partnerships while expanding our existing customer base in EMEA.  She is aligning company strategies, developing sales solutions and generating leads to sales. Her goal is to drive continuous growth at Velocity.

Alex is an active participant at most of the industry conferences, business meetings and events and serves as Velocity’s ambassador in EMEA.

Michael Hinners
Director of Sales, EMEA
Hannover, Germany

Michael joins Velocity Electronics with 20 years of industry experience in the components distribution business in Europe.  He has worked for several global franchised distributors and spent over 8 years prior to joining Velocity in one of the top global independent distributors.

In his career, Michael has helped sales organizations get established and deliver continuous growth.  He has held several management positions and helped throughout all organizations.  Michael is responsible for driving sales throughout the EMEA region.

He holds a bachelor’s degree in Trade and Commerce.

Isaac Tan
Director, APAC

Isaac started his career in 1998 working in a rep company supporting major customers in Singapore.  He later embarked on the global franchised distribution business in 2004 before transitioning to the independent distribution business in 2009.  Through the years, Isaac has built his network of key suppliers, manufacturers and customers within Asia.  Isaac joined Velocity Electronics in 2017 and is currently responsible for driving sales throughout APAC.

Isaac holds a bachelor’s degree in Business Management (Marketing) from the University of Bradford in UK.

20 years of trusted service

Velocity Electronics was founded in 1999 with a specific goal in mind: to build a company unlike any other in the business. A better company, one that customers can depend on for secure, aligned, and flexible component management solutions. One filled with people committed to acting with integrity — toward customers, suppliers and each other. A company that proves that high ethical standards and great financial success are not contradictory — that, in fact, they are mutually inclusive.


Velocity Electronics started on Feb 1, 1999 in Austin Texas


Velocity Electronics Inc. changed to Velocity Electronics LP and reached 25 employees


Received ISO 9001 certification


Met $5M milestone and received ANSI ESD S20.20 Certification (electrostatic discharge)


Reached 50 employees


Met $10M milestone, expanded to open Guadalajara, Mexico office


Met the $15M milestone, expanded to open office and inspection center in Singapore, and implemented recognition program for ACE and Excellence award winners


Expanded to open Colombia office and launched our secure ERP software "Velocity Information Systems (VIS)"


Met $20M milestone


Met $30M milestone, received the AS9120 Certification in Austin, expanded to open office in France, while receiving the Supply Chain Excellence award from Sanmina


Reached 100 employees, received the AS9120 Certification, and expanded to open Shanghai, China office as well as increasing capacity of our Austin, Texas Inspection Distribution center


Met $50M milestone


Expanded to open offices in Amsterdam and India, Singapore received the AS9120 and ISO 9001 Certification, Austin received the ISO 14001 and OHSAS 18001 Certifications, and Velocity received the L3 Communications Supplier Excellence Award


Met $70M milestone, expanded to open offices in Sweden and the UK, as well as completing a brand/logo refresh


Met $85M milestone, reached 150 employees, expanded to open Inspection Distribution Center in Amsterdam, received AS6081 Certification in Austin and Amsterdam, received AS9120 Certification in Amsterdam, and opened an office in Shenzhen, China


Velocity Electronics LP changed to Velocity Electronics Corporation and received AS6081:2012 certification for US and Amsterdam. Kris Kelly took over as President & CEO. Expanded to open Germany office.


Met $100M milestone


Met $150M milestone


Received AS9120 and AS6081 Certifications globally, expanded to open additional offices in Mexico


Expanded to open offices in Poland, Austria and additional offices in Germany as well as completing a brand/logo refresh

Frequently Asked Questions

We achieve this through our processes, protocols, and people:

  1. Velocity has one of the largest, qualified global supplier networks. Through the speed and global reach of our proprietary sourcing software, Velocity Market Search (VMS), we fulfill our customers’ most challenging component requirements. VMS gives Velocity a distinct competitive advantage in its ability to provide unsurpassed speed in sourcing available material. Additionally, our strategically positioned global sourcing teams work around the clock to locate the parts you need, when you need them.
  2. Velocity’s quality assurance begins with supplier selection and our vendor rating process. This real-time, automated process ensures that all suppliers are tracked on the following key value drivers: product conformance, order accuracy, on time delivery, and transactional volume. Each of our suppliers and their performance metrics are tracked and evaluated before and after each transaction and are automatically updated in Velocity’s global ERP system.
  3. Velocity employs a rigorous inspection protocol to screen all material processed through our Inspection & Distribution Centers (IDC). Each IDC utilizes a holistic approach, combining the industry’s most sophisticated equipment with exceptionally trained quality professionals… and no other independent distributor is globally certified to more industry standards than Velocity.

Velocity utilizes an automatic data-driven supplier rating system based on actual receipt and inspection results, to ensure that we purchase from suppliers capable of delivering consistent high quality.  Each rating consists of three primary components: quality conformance, timeliness, and volume.  This includes non-objective aspects such as posting actual stock, terms, and warranty.

Velocity has grown rapidly since it was founded in 1999.  Our investment in our stakeholders includes not just our business partners, but also our internal employees. What makes us different is our client-focused values and dynamic internal culture.

  1. We are building a transformative global culture and value cultural transformation.  A truly global culture starts at the top. The values of our leaders cascade to our employees.  Each employee can make a difference in the overall strategy and vision.  We don’t limit risk-taking and creativity to sales roles.  The innovations our employees make — whether they are quality inspectors, buyers, or accounting specialists — tie into the overall success of our business.
  2. We are not just a sales-focused company striving for market share.  Mutual trust and respect are the bedrock of what we do. Transparency? Well, there’s not a lot in this industry. And that is exactly the quality Velocity was founded on.  When we say our employees are stakeholders, we mean that they are empowered with insight into exactly how they tie into the success of the organization.
  3. Velocity supports personal growth.  We embrace community involvement, giving back through established programs all over the globe, but also adapting to fresh ideas from our stakeholders. Our leadership strives not only to motivate people in their careers, but also support personal passions and drive their pursuit of excellence.

Velocity’s global procurement of electronic parts is powered by a unique and highly effective culture.  Our employees represent 20 nationalities and speak 19 languages.  We operate in 17 countries with three global distribution centers.  Our unique, team-oriented approach makes Velocity stand out from the competition. Here’s how Velocity’s global strategy drives our partners’ success.

Our team is 100% committed to continuous improvement.  To achieve this level of commitment, we hire talent — but we don’t stop there. An enriching environment built on fairness, loyalty, and respect creates a strong foundation for our business. In carrying out our mission to provide our customers with immediate, reliable, high value component management solutions and unparalleled customer service, we believe that the best solutions come from collaborative relationships.

We promote ethical partnerships internally and externally.  Internally, we inspect products all over the world.  This means that our inspectors must coordinate on the latest updates and best practices to process materials through our Inspection and Distribution Centers (IDC).  Velocity’s holistic approach that combines cutting-edge equipment with our highly trained professionals requires global coordination to meet our consistently high standards.  Our sellers likewise coordinate globally to sell products all over the world. We foster a connected, supportive culture while striving to do the best for our clients and our mission.

Real-time sourcing draws on strategic supply partner relationships for the best value possible.  

Many factors put pressure on the global electronic components supply chain; natural disasters, component allocation, obsolescence, tariff restrictions and the need for cost reduction.  Velocity Market Search (VMS) offers real-time information on the availability of parts worldwide. With instantaneous data on current and historic pricing, current and obsolete manufacturer cross-references and data sheets, our experts can immediately get to work sourcing and negotiating to meet your needs.

Avoid the dangers of counterfeit parts. Counterfeiters are opportunistic. During times of shortage, a surge of counterfeit items will foil many distributors.  Real-time sourcing implies that your partner has done the hard work beforehand to vet their suppliers. VMS results provide supplier ratings on product conformance, timeliness, and historic volume. In addition, Velocity adheres to industry-leading counterfeit avoidance protocols.

Gain access to the source material you need.  When facing a component challenge, you need options, now.  As an independent distributor, Velocity sources material from every manufacturing line, including obsolete and end-of-life products.  Using VMS, we can return material availability from Velocity Stock (which includes exclusively consigned partner materials), franchise distributors, and proprietary private stock offers, as well as complete availability from all global independent distributors.

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Your trusted global electronic components distributor and sourcing partner